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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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When it comes to decision-making, anybody can fall into decision-making traps because no one is perfect. Many times I have fallen into decision-making traps unintentionally, I have learned my lesson I...

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When it comes to decision-making, anybody can fall

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We are getting less than 40 hours of work from a large number of out KC-based employees. The parking lot is sparsely used a t 8AM: likewise at 5PM. As managers it is your job to create schedules and t...

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Public relations and marketing departments are often confused and sometimes work together. Public relations focus on making sure a brand is understood by the public, while marketing focuses on promoti...

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Term paper 3 Business strategy

Term paper 3 Business strategy

Q Term Paper, Section 3 I. Forecast Your expectation of the future environment including changes within the firm, the industry, and the external environment including demographic, sociocultural, political/legal, technological, and economic considerations focused primarily on the firm’s chosen target market but also including major global trends. II. Strategy Alternatives. Based on your analysis of the firm and your forecast of the future, what are the options available to the firm? III. Alternative Evaluation. Systematic consideration of the advantages and disadvantages of each alternative. IV.Alternative Choice. Which alternative you recommend and why. V. Implementation How to implement your recommended strategy including resources, changes to the value chain, cultural changes, organizational changes, expected response of competitors, expected changes to the SWOT and Porter’s five forces as a result of your new/revised strategy, expected risks and plans to avoid/ameliorate the risks.

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I. Forecast: It can be said that the overall stock of Google has dropped to 27% from its all time high due to the corona virus emergency roils within the global markets. Most of the analysts have lowered their estimates for Google stock over the views based on the digital advertising revenue that has been impacted due to the social distancing. The overall stock of Google has strength in the artificial intelligence which spans the digital advertising. Google is still dominating the digital advertising which also includes Facebook and Amazon. When it comes to the future environment of the Google it can be said that in the future Google will be providing some better levels of information to the people and will try to put up their position high in the market by developing some of the major strategies for a better working environment (Ward, 2018). Google will continue to aspire to build innovative products in web search and advertising and will remain in the top website and the most recognized brand within the world. As Google dominates the search engine by 77%, it can be said that Google holds a great position in the search engine market and it will be very difficult to move the position of it from the social platform. As mentioned earlier Google tends to focus more on the young adults as they seem to use the Google in a large section which helps us in understanding and drawing the external factors for Google (Ward, 2018).